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Segmentation, Customer Value, Churn & Purchase Behaviour

Predictive Analytics, Machine Learning and AI

Summary

Organisations are using customer-centric marketing to create personalised messages, products, content, and more to ensure the consumer is getting exactly what they want and need.

 

Savvy organisations are collecting and using the internal and external data in the customer landscape to make deliberate, informed decisions about personas that they can target to better use their marketing spend, putting them ahead of their competitors and giving them a better understanding of their customers.

 

These organisations are also generating competitive advantage by anticipating and preventing churn whilst simultaneously increasing customer lifetime value.

 

Artificial intelligence is driving more consist, proactive, relevant, timely communications by augmenting interaction with real-time suggestions for up-sell, cross-sell and retention.

Data Collected

Key Technologies and Processes

Collect and Centralise the Data

Transform the Data into Useful Insights and Predictors

Outcomes

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